Quality Personalized Receipt Books in Centreville Michigan
entreville, Michigan’s Premier Provider of Personalized Receipt Books
For over 93 years, our company’s unwavering commitment to excellence has made us a trusted name in the industry. We’ve built our success on a foundation of affordability, exceptional customer service, top-tier product quality, and the added bonus of free customization. Our loyal clientele, some of whom have been reordering for more than two decades, and our dedicated employees, some of whom have been part of our family since the 1970s, attest to our enduring commitment to excellence.
Superior Receipt Book Company has evolved over the years, incorporating cutting-edge technology while still cherishing our humble beginnings in a small garage. We take immense pride in delivering personalized receipt books to the community of Centreville, Michigan, with a touch of cherished family values in every aspect of our service.
When you choose Superior Receipt Book Company, you’re selecting a partner who values your satisfaction and appreciates your business. Contact us today, and let us know how we can be of service to you. We eagerly anticipate the opportunity to work with you.
A Legacy of Excellence: The History of Superior Receipt Book Company
1930 – 2011
Superior Receipt Book Company was founded by Thomas Birkhold in the early 1930s, working out of his garage in Nottawa, Michigan. He designed and instituted the very popular receipt book format that continues to be a part of the company to this day.
Founded in the early 1930s by Thomas Birkhold in Nottawa, Michigan, Superior Receipt Book Company had humble beginnings in his garage. Thomas introduced the iconic receipt book format that remains central to our operations today.
While Thomas worked at a paper mill full-time, his brothers, John, Ralph, and Clifford, took on the responsibility of selling receipt books across Michigan, Ohio, and Indiana.
After Thomas’s untimely passing in 1940, LeRoy Birkhold, his brother, relocated the business to the “Back Room” of his Centreville, Michigan home. LeRoy’s children, Bill and Jean, assisted in processing orders while still in high school. Each order was meticulously customized to meet the unique needs of every client, just as it is today. Orders were hand-fed through a printing press, collated, punched, and bound into books. Only when they met LeRoy’s exacting standards were they considered complete.
Bill followed in his uncles’ footsteps, selling receipt books in various states during summer breaks from school. The company launched its first mail campaign, collecting phone books in different states, and LeRoy would send literature to selected customer bases, such as attorneys.
Five years later, with steady growth, LeRoy had a small building constructed in Centreville and acquired a linotype machine. This technological upgrade allowed for more flexibility and productivity as orders were set individually, and multiple-copy receipts were printed and numbered one by one on a hand-fed windmill press before being punched and bound into books. A productive day resulted in only fifty books, but with the help of family members in addressing and stuffing mailing materials, the company thrived.
Repeating business from loyal customers and purchased mailing lists were instrumental in the company’s continued growth. They also made the transition from carbon paper to NCR (carbonless) paper, reflecting the industry’s technological advancements.
In 1983, after over four decades at the helm, LeRoy’s health began to decline. His son Bill left a successful real estate career to take over the family business. Meanwhile, Jean continued to support the company through direct mailing advertising and other areas. After LeRoy’s passing later that year, the siblings agreed that Bill would assume the position of President, with Jean serving as Secretary/Treasurer, maintaining an active role in company operations.
In 1985, Bill’s daughter Cheryl Gilbert left her thriving sales career to join the family business. With her background in the printing industry, Cheryl introduced several technological advancements to cope with the growing number of orders. Implementing offset printing and photo electrostatic printing plates, along with pre-processed paper to eliminate labor-intensive tasks, streamlined operations. These changes allowed a small team of four, including Bill, to efficiently fulfill thousands of orders each year. Cheryl’s business acumen and technological expertise propelled the company to greater success.
Despite the loss of Bill and Jean in 2000, Cheryl continued to uphold the company’s traditional values and uncompromising standards. In 2001, Cheryl spearheaded the launch of the company’s first website, providing customers with convenient ordering options. Later, the decision to computerize parts of the process enabled the company to offer personalized logos at no additional charge and enhance customization across all products.
In 2008, Cheryl’s daughter Joey returned to Michigan from her role as a manager at a prominent law firm in Nashville to join Superior. Joey assumed significant responsibilities in accounting and bookkeeping, marking a significant shift from her previous role of assisting with Superior mailings during her teenage years.
Today, Cheryl stands as the President and sole owner of Superior Receipt Book Company. With Joey’s expertise and dedication, the company has navigated the challenges of the recent recession while maintaining unwavering standards and expanding its services to include garment printing, promotional products, full-color digital print, large-format printing, and comprehensive commercial printing solutions.